Yorkshire Sculpture Park/The Space – Sculpture.Cam Trailers

Sculpture.cam is an innovative web app designed to allow visitors to the UK’s largest outdoor art gallery to take part in an art-themed treasure hunt. To participate in a gamified experience involving searching for and photographing real-world sculptures – creating images that might become part of a series of 360-degree digital versions of 10 iconic artworks.

Myself and Louis Hudson (of Dice Productions) were commissioned by Yorkshire Sculpture Park and The Space to use the existing fonts and style guide from the app to create a series of social videos to promote and support the experience. Featuring visuals from the park and incredible sound design from Pete Styles, the videos offer a punchy and highly visual means of communicating and promoting the app.

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