BBC Taster/Asian Network – Ramadan In A Day

Ramadan In A Day was a live sunrise-sunset social media broadcast, which took place on Thursday 2nd July 2015.

Working in close collaboration with BBC Asian Network, we delivered a whole day’s worth of specially tailored content across all of their social channels. Using a mix of pre-created video, animations and graphics alongside on-the-day livestreams and UGC – the aim was to inspire conversation and curate the best content on a blog that would persist as both a snapshot of the day and a way to capture something of what Ramadan really means for ordinary young British Muslims today.

The venture involved live stream innovations, pioneering use of the UGC app SeenIt and a tremendous amount of editorial ambition – a real statement piece for the Digital Guerrillas as their first audience-facing project.