BBC Taster – Transfigure

TransFigure was an in-browser tool created for BBC Taster.

The idea was to create an experience that would enable a user to input any webpage, then have the tool identify currency values in the text, and convert them into equivalent amounts of other relatable things. This would shift the context of the values and change audience understanding of the values involved.

Transfigure Screenshots

The concept started as an internal joke over lunch about creating a ‘Freddo Filter’ browser add-on that could automatically manipulate webpages to convert big sums of money into the number of chocolate Freddo bars you could buy instead. That evolved and became a standalone javascript-powered webapp that could function as a destination page on BBC Taster and a powerful demo of the potential of technology to create new kinds of editorial with existing content.