Odd Taste was a topical takeover of BBC Taster’s social channels. The aim – to spend a week experimenting with reactive comedy creation in the hope of unearthing new talent and online comedy formats for BBC Three.
Inspired initially by the idea of piloting new processes and the scope for clearing online material through fair dealing and parody – Ian Ravenscroft and I worked on a concept that could speedily pull together and facilitate work by internet comedians and digital creatives. We used virtual writing rooms, fast-turnaround production processes and a number of experiments with distribution to produce a wealth of sharable social assets across the week – from images and GIFs through to quizzes, soundboards and games.
Our efforts were rewarded with not just valuable learning, but a BBC Taster Gem ‘Editor’s Choice’ Award and the hit viral Donald Trump + Boris Johnson = Owen Wilson image which made the lists for The Guardian’s top political tweets of 2015 & Buzzfeed’s 42 Genius Tweets of 2015.