Lab UK logo on 'Confetti' background

BBC Lab UK was a website and content platform used for creating award winning, record breaking, mass participation science experiments.

Collaborating closely with academic partners at top universities, the Lab UK team used the appeal of self-discovery to get hundreds of thousands of people to contribute real data for real science through the completion of compelling online questionnaires.

The results offered users a glimpse into different elements of their own psychology, and created material from which the BBC could create further public service content such as the ‘Can You Train Your Brain?’ episode of Bang Goes The Theory and The Great British Class Calculator for BBC News.

During my time on the project I worked on the development and delivery of numerous experiments including The Big Money Test, How Musical Are You?, The Big Risk Test, Test Your Morality, The Great British Class Survey and Can You Compete Under Pressure?